Thursday, December 3, 2009

November Sweeps

November - traditionally the top TV ratings month - proved to be a good one for KCRA 3, which maintained its usual spot on top the local news rankings as reported by Nielsen.

November, because of weather and sweeps programming outside the news hours, tends to draw more viewers, leading broadcasters to compare year to year, rather than November to July, when viewership was much lower at every time slot.

Though other stations continue to challenge KCRA, it still has the best numbers when measured in average numbers of households watching during five time frames: 6-7 a.m., mid-day news, 5-5:30 p.m. newscasts, 6-6:30 p.m. shows and late news - shows appearing between 10 p.m. and 11:30 p.m.

KCRA saw its greatest dominance in evening news, with 118,900 households at 5 p.m. and 104,400 at 6 p.m. Those numbers represent averages throughout the sweeps month, which went from Oct. 29 to Nov. 25.

At 6 p.m. KCRA was followed by KXTV 10 with 41,100 viewers, KOVR 13 with 35,800 viewers and KUVS 19 (Univision) with 31,300 viewers.

Other stations continue to pose their biggest challenges to the leader in the late news bracket.

KOVR, which broadcasts at 10 p.m. and therefore doesn't go head-to-head with KCRA's main late news at 11 p.m., got 57,500 viewers to KCRA's 62,600.

Those two were followed by KTXL 40 (Fox) with 38,600 at 10 p.m., KXTV with 35,900 at 11 p.m., KQCA 58 (KCRA's sister station) with 21,800 at 10 p.m. and KUVS with 18,700 at 11 p.m.



Anonymous said...

Funny, the last four paragraphs appeared word-for-word in a Sacramento Bee blog a week before your post. Thanks for the 'journalism.'

Anonymous said...

your a dick anonymous.

Anonymous said...

For the most part,it seems that KCRA 3's news viewership has withstood the ratings woes of its parent network.They've somehow managed to stay on their perch through all that...

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