10 in HD

Last night News10 debuted their new set and went in High Definition. Here are a couple pictures, more on their facebook page. There are still some equipment used on the set from the previous one, but overall it's a new look for them. It slightly reminds me of KUSA's Denver's set and KING-TV's from Seattle.

News10 Going in HD!

Finally, News10 is getting a chance broadcast in High Definition. The HD package includes a brand new set which will reflect on our community, they will still continue to broadcast field reports in standard definition digitall, the CG graphics will slighty change because of the 16x9 format, and no word yet if new music is included, and according to the president of News10, they will have the most dynamic 3D weather graphics in the market. But for now this is a big and exciting change for News10 and it's long time viewers. We can expect to see the change in just a few weeks now in mid-December... a great way to go into 2010. But for now, all newscast will be broadcast from the Information Center in the newsroom. (personally, I would like to see more breaking news coverage)

If you like to see the timelas of News10's old set getting teared down, click on the link below and the video will be on the right hand side of the page.

http://www.news10.net/life/entertainment/local-entertainment/story.aspx?storyid=70620&catid=103

The set being 'teared down'

FX Group is the creator of News10's Set

FX Group has been chosen to design News10's set and in just a few days it will debt on News10 at 11! Just a few days ago, anchors went shopping with consultants to find outfits that will best suit the colors of the set and they also have done some practicing with the anchors on lighting and camera shots. Below are a few examples of what we can expect to see for the new set. Some interesting fact's... FX also brought in KCRA's HD set almost three years ago, so they all pretty much look the same. And usually sets are transfered to city to city.

November Sweeps

November - traditionally the top TV ratings month - proved to be a good one for KCRA 3, which maintained its usual spot on top the local news rankings as reported by Nielsen.

November, because of weather and sweeps programming outside the news hours, tends to draw more viewers, leading broadcasters to compare year to year, rather than November to July, when viewership was much lower at every time slot.

Though other stations continue to challenge KCRA, it still has the best numbers when measured in average numbers of households watching during five time frames: 6-7 a.m., mid-day news, 5-5:30 p.m. newscasts, 6-6:30 p.m. shows and late news - shows appearing between 10 p.m. and 11:30 p.m.

KCRA saw its greatest dominance in evening news, with 118,900 households at 5 p.m. and 104,400 at 6 p.m. Those numbers represent averages throughout the sweeps month, which went from Oct. 29 to Nov. 25.

At 6 p.m. KCRA was followed by KXTV 10 with 41,100 viewers, KOVR 13 with 35,800 viewers and KUVS 19 (Univision) with 31,300 viewers.

Other stations continue to pose their biggest challenges to the leader in the late news bracket.

KOVR, which broadcasts at 10 p.m. and therefore doesn't go head-to-head with KCRA's main late news at 11 p.m., got 57,500 viewers to KCRA's 62,600.

Those two were followed by KTXL 40 (Fox) with 38,600 at 10 p.m., KXTV with 35,900 at 11 p.m., KQCA 58 (KCRA's sister station) with 21,800 at 10 p.m. and KUVS with 18,700 at 11 p.m.

Source: Sacbee.com/21q

Weather Tower Getting "TLC"

After 10 years of the beating sun, and rain... The News10 Weather Tower is slowly getting retouched. In 2007, I wrote about this problem and finally I'm glad it's getting taken care of. As of now most of the lights do not work on the tower... including the color indicator on the top.

This is a before and after look of the tower. 2007 vs. 2009