10 in HD

Last night News10 debuted their new set and went in High Definition. Here are a couple pictures, more on their facebook page. There are still some equipment used on the set from the previous one, but overall it's a new look for them. It slightly reminds me of KUSA's Denver's set and KING-TV's from Seattle.

News10 Going in HD!

Finally, News10 is getting a chance broadcast in High Definition. The HD package includes a brand new set which will reflect on our community, they will still continue to broadcast field reports in standard definition digitall, the CG graphics will slighty change because of the 16x9 format, and no word yet if new music is included, and according to the president of News10, they will have the most dynamic 3D weather graphics in the market. But for now this is a big and exciting change for News10 and it's long time viewers. We can expect to see the change in just a few weeks now in mid-December... a great way to go into 2010. But for now, all newscast will be broadcast from the Information Center in the newsroom. (personally, I would like to see more breaking news coverage)

If you like to see the timelas of News10's old set getting teared down, click on the link below and the video will be on the right hand side of the page.

http://www.news10.net/life/entertainment/local-entertainment/story.aspx?storyid=70620&catid=103

The set being 'teared down'

FX Group is the creator of News10's Set

FX Group has been chosen to design News10's set and in just a few days it will debt on News10 at 11! Just a few days ago, anchors went shopping with consultants to find outfits that will best suit the colors of the set and they also have done some practicing with the anchors on lighting and camera shots. Below are a few examples of what we can expect to see for the new set. Some interesting fact's... FX also brought in KCRA's HD set almost three years ago, so they all pretty much look the same. And usually sets are transfered to city to city.

November Sweeps

November - traditionally the top TV ratings month - proved to be a good one for KCRA 3, which maintained its usual spot on top the local news rankings as reported by Nielsen.

November, because of weather and sweeps programming outside the news hours, tends to draw more viewers, leading broadcasters to compare year to year, rather than November to July, when viewership was much lower at every time slot.

Though other stations continue to challenge KCRA, it still has the best numbers when measured in average numbers of households watching during five time frames: 6-7 a.m., mid-day news, 5-5:30 p.m. newscasts, 6-6:30 p.m. shows and late news - shows appearing between 10 p.m. and 11:30 p.m.

KCRA saw its greatest dominance in evening news, with 118,900 households at 5 p.m. and 104,400 at 6 p.m. Those numbers represent averages throughout the sweeps month, which went from Oct. 29 to Nov. 25.

At 6 p.m. KCRA was followed by KXTV 10 with 41,100 viewers, KOVR 13 with 35,800 viewers and KUVS 19 (Univision) with 31,300 viewers.

Other stations continue to pose their biggest challenges to the leader in the late news bracket.

KOVR, which broadcasts at 10 p.m. and therefore doesn't go head-to-head with KCRA's main late news at 11 p.m., got 57,500 viewers to KCRA's 62,600.

Those two were followed by KTXL 40 (Fox) with 38,600 at 10 p.m., KXTV with 35,900 at 11 p.m., KQCA 58 (KCRA's sister station) with 21,800 at 10 p.m. and KUVS with 18,700 at 11 p.m.

Source: Sacbee.com/21q

Weather Tower Getting "TLC"

After 10 years of the beating sun, and rain... The News10 Weather Tower is slowly getting retouched. In 2007, I wrote about this problem and finally I'm glad it's getting taken care of. As of now most of the lights do not work on the tower... including the color indicator on the top.

This is a before and after look of the tower. 2007 vs. 2009

Excuse me

I notice I have had some simple errors on here, and it's sad I don't catch them. One of the main reasons is because as you can tell, I don't do much updates as I did before. So when I am on here I quickly write up what I'm going to say. Thankfully, it's just for practice =)

Switching Over...

Reporter Suzanne Phan is now freelancing for News10! It was kind of a shock for me to see her on Monday reporting for News10 from the Auburn fire aftermath. Suzanne had been with KCRA since 2000 and graduated from UC San Diego.

And Louisa Hodge is now reporting for News10. I was surprised to see her today at 5 p.m. If you remember she was over at Fox40. Who knows, since Louisa has weather experience she could be replacing someone's position in the future for weather.

Patty resigns/ Gannett

I found this out moments it was posted online Tuesday night, but I'm getting a chance to write about it just now.

Patty Souza has been in Sacramento for 7 years, and at News10 for 3 years. Earlier this week she made a difficult decision to leave the station stating that she was going pursue other interests and life dreams. However, she plans to stay in Sacramento. You can read the full statement left for the viewers by clicking on this link.

http://origin.news10.net/news/local/story.aspx?storyid=67852&provider=top#

Also, I just thought I write this too.

The owner company of News10, Gannett has been going through some problems financially. It's one of the reasons why most of the News10 staff have left because of lower salaries and everyone having to do double the work. Gannett owns 12 TV stations in the U.S. and only 7 stations are airing their news broadcast in high definition. News10, is not one of them. In the past Gannett's profits went down and were forced to layoff a few thousand employee's. However, they are still considered one of the largest newspaper publishers in the country. Hopefully things will turn around for Gannett sooner or later.

Newcomers to Sacramento!

Mae Fesai, newest on-air talent at KCRA. She anchors and reports when needed usually in the mornings. She comes from KSBW in the Salinas/ Monterey market.


Nick Monacelli is new t0 News10, he comes from WZZM-TV in Grand Rapids, MI. The same station where Tim Geraghty (News10 news director) came from.


Kenny Lopez joins FOX40 from KVEO-23 in Brownsville, Texas. He is one of the youngest reporters I've seen in this market. I'm guessing 24?


Neda Iranpour joins CBS 13 as a general assignment reporter from Reno, Nevada.


Amanda Sanchez comes from the ABC affiliate in Las Vegas, Nevada. She will take over Anny Hong's position... which was weather anchoring/ and reporting. As for Anny, from what I've heard she's moved to Paris. But have no other information than that. I will definitely update this when I do.


Her name is Laura Skride, and she comes from the NBC affiliate in Austin, Texas! Se will be 'weathering' the forecast Weekdays on CBS 13 from 5-7 a.m. and at noon as well. A little bit about Laura, she graduated from the University of Colorado at Boulder in the mid 90s and earned her Certificate of Broadcast Meteorology from Mississippi State University in the early 2000's.


News10 has hired a new freelance reporter! Her name is Patricia Kakridas and she comes from the NBC affiliate in Decatur, IL where she co-anchored. Patricia graduated from UC Davis with a degree in Political Science and Communications. She's a local! And was a producer/ write for FOX40. An interesting fact she speaks Greek and Spanish! Welcome Patricia


Ben Deci joins FOX40 from ABC in Las Vegas where we worked mainly as an investigative reporter. He graduated from the University of Michigan.


Ama Daetz joins FOX40 as a fill-in anchor from WDIV in Detroit! She's a native from San Jose and graduated from Loyola Marymount University in Los Angeles.

-Danielle Leigh joins KCRA 3 on the "Night team"

Angel Cardenas is officially doing traffic for News10 Good Morning. Melissa Crowley, who had done traffic for the show since November 2001, is going to continue to focus on hosting Sacramento & Company along with Guy Ferris. 4 years ago this month, the show went on air taking over what the Midday show used to do... i.e cooking segments, interviews.

She'll be back!

If you're a regular News10 viewer, then you probably notice Patty Souza has been off air for quite sometime. Don't worry, she didn't leave News10, but will be back in September. According to her Twitter page she was on leave and will be back shortly! They had to call Harry Stockman (freelance meteorologist, who also used to work for News10 in the past back in).

A Mini Switch

KCRA has decided to switch anchor's Chris Riva and Teo Torres to each other's positions. Teo for sometime anchored the weekend night editions of the newscast and reported a few days a week. Chris Riva anchored the My58 segments weekdays and also reported as well. Now, Chris is doing the weekends and Teo is co-anchoring with Deirdre.

And! Walt Gray is back to anchoring the noon newscast solo!